ASTATICA’s team of 3D experts break the fourth wall with a ground breaking (no pun intended) spot for TUMI Tegra-Lite® displayed at the 3D Anamorphic DOOH LED billboard at Pavilion Kuala Lumpur, Malaysia.
Tegra-Lite® collection is made with Tegris®, an exceptionally durable yet lightweight material used in lifesaving armour, race-cars and professional athletic gear.
Find out more: https://www.tumi.my/collections/tumi-collections/tegra-lite%C2%AE/
Media Coverage:
https://campaignme.com/tumi-launches-3d-out-of-home-ad-in-latest-campaign/
https://my.lifenewsagency.com/2023/11/03/tumis-tegra-lite-comes-to-hyper-realistic-life-in-a-groundbreaking-new-campaign/
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Directed & Produced by ASTATICA
https://astatica.com
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