“Up until the 1920s, everyone thought the universe was essentially static and unchanging in time.” - Stephen W. Hawking, Physicist
An open brief to portray a Li-Ning sports product in a cinematic brand / product spec film, to create something very different from its competitors’ usual TV commercials in the market.
Based on the next-generation “smart” badminton racket concept and a quote from Stephen Hawking, we conceptualised, designed and produced a proof-of-concept film for Li-Ning, a major Chinese producer of shoes and sports products.
Big thanks to Andrea Damiano for the participation in sound design.
This is a non-profit spec commercial created to demonstrate a concept and the skill of the team involved. All material was created specifically for this short film. This film is in no way affiliated with any companies, movies or other properties. All characters inspiring the film, and their likeness, belong to their respective owners.
Idea & Concept
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Astatica Sdn Bhd (1063726-T)
Address: 18, Jalan Baiduri SS 1/22,
46100 Petaling Jaya, Selangor, Malaysia.